Freelancing available

About me

A passionate product designer dedicated to creating meaningful digital experiences that make a difference. I have more than 7 years of experience, specialized in design systems, product design, designops, tokens and branding.

Let’s work together

I'm a product designer with 7+ years of experience creating digital products for startups and established companies. I specialize in product design, interaction design, and design systems.

My approach combines data-driven insights with human-centered design principles to create products that are not only beautiful but also functional and accessible. I believe that great design should solve real problems and create value for both users and businesses.

Throughout my career, I've had the privilege of working with diverse teams and clients, from early-stage startups to Fortune 500 companies. This experience has taught me the importance of adaptability, collaboration, and continuous learning in the ever-evolving field of design.

When I'm not designing, you can find me exploring new coffee shops, reading about emerging technologies, or contributing to open-source design projects. I'm also passionate about mentoring aspiring designers and sharing knowledge with the design community.

Design

Visual Design

Design Systems

Information Architecture

Prototyping

Design Tokens

User Research

Component Libraries

Wireframing

Tools

Figma

Tokens Studio

Sketch

Miro

Framer

Webflow

Notion

Excel

Development

HTML

CSS

GitHub

GitLab

Drupal

Currently learning
  • Advanced Motion Design
  • AI-Assisted Design Tools
  • Design Leadership

Professional Experience

A journey through the latest impactful roles and meaningful contributions

Current role

July 2022 - Present • Madrid, Spain (Remote)

Senior Systems Designer

Bumble Inc.

Led the design and evolution of Cosmos, the shared design system for Bumble and Badoo, driving consistency and efficiency across platforms. Collaborated with cross-functional teams, implemented tokens using Tokens Studio, and scaled component libraries in Figma. Advocated for adoption through training and short videos.

Current role

April 2022 - Present • Madrid, Spain (Remote)

Freelance Designer

Beatriz Martins

Supported the creation and governance of design systems and DesignOps strategies for global clients across industries. Led projects in product design, e-commerce, and no/low-code solutions. Collaborated with teams in the US, UK, Switzerland, Portugal, and more.

Current role

June 2023 - Present • Lisbon, Portugal (Remote)

Figma Collaborator

Friends of Figma, Portugal

Community supporter and speaker for Friends of Figma Portugal, contributing to event planning, production, and mentoring. Helped organize both online and in-person meetups, promoting design knowledge and collaboration across the community.

Education & Certifications

Latest academic foundation and professional development

April 2025 • Madrid, Spain (Remote)

Design and Implementation of Design Tokens

Design Tokens in Spanish

Participants learned how to design and implement design tokens as the foundation of scalable design systems. The course covered token levels, management with Figma and Style Dictionary, and real-world governance challenges. It emphasized cross-platform consistency and collaboration between design and development teams.

September 2024 • Madrid, Spain (Remote)

A11Y Accessibility Course

A11Y Camp

This course focused on integrating digital accessibility into product design to improve usability and inclusivity. Participants explored how to bridge design and development, identify technical constraints, and propose effective solutions. Accessibility was framed as a critical business asset for reputation and compliance.

April 2024 • Madrid, Spain

DesignOps Course

Instituto Tramontana

The course explored how to manage and scale design within complex organizational ecosystems. It addressed coordination across diverse teams, workflow optimization, and sustainable practices. Emphasis was placed on continuous improvement to enhance collaboration, agility, and creative efficiency.

Conferences & Talks

Sharing knowledge and insights with the design community

Present

Spain Design Systems

A comprehensive collection documenting design systems from leading Spanish companies. This open-source project helps designers and developers discover and learn from Spain's design community.

Open Source

Build in Public

Design Systems

Community

2025

Inspect & Reflect: Human Interface Guidelines

I joined Maria Christley, Joey Banks, and Daniel Henderson-Ede to discuss Apple’s Human Interface Guidelines. We explored how the new Liquid Glass aesthetic is influencing design systems and how it's being adopted across Apple’s ecosystem.

Apple HIG

Liquid Glass

Cross-platform Design

2025

Measuring Love: Data and Metrics in Bumble's Design System

A Design System without metrics is like a dating profile without matches. I shared how we measure adoption at Bumble, what data we track, and how it guides our decisions. Beautiful design means little if no one uses it.

Metrics

Adoption Tracking

Data-driven Design

2025

Design System Talks

In this roundtable with Marta Conde and Raúl Marín, we explored the messy reality of working with design systems. We talked about adoption strategies, being ignored, and a hot kinda-taboo topic, where we talked about salaries.

Implementation

Design Culture

Salaries

2025

Unboxing Salesforce Design System

Together with Raquel Pereira and Julia Nascimento, we dissected Salesforce’s Lightning Design System. We explored its components and ran a live workshop using their UI Kit to test usability in real-world scenarios.

UI Kit

Workshop

System Evaluation

2025

Inspect & Reflect: Nord Design System

In this session with the Davy Fung, Alex Wilson, Maya Hampton, Donnie D'Amato, we audited Nordhealth real products to see if the design system is truly adopted. We uncovered inconsistencies, challenged assumptions, and debated what success really looks like.

Audit

Adoption

Consistency

2024

How did I get there? with Beatriz Martins

I share my career story, from early design interest in Portugal to studying abroad and building a strong portfolio that led me to my current role as a Senior Design Systems at Bumble, creating an eco-system for Bumble, Badoo and BFF.

Personal Journey

Portfolio Building

Salaries

2024

What the hell is design? Design, Design Systems and DesignOps

Marta Conde and I share our views on what design means to us, how we work with design systems, and what they're actually for. A relaxed conversation comparing how things work in our companies.

Design Philosophy

Design Systems

DesignOps

2024

The Revolution of Creating a Design System Workflow

Marta Conde and I explained how to establish a design system workflow within our companies (Bumble & Celonis), from planning and token definition to implementation and scaling, while streamlining cross-functional collaboration.

Workflow

Scaling

Collaboration

2024

DesignOps Talx Adevinta #13 – Design Tokens (Colors)

I talk about the importance of tokens (especially color tokens) in creating scalable systems. We explore how these decisions impact consistency and the handoff to development.

Design Tokens

Color Systems

Handoff

2024

Synergy Unleashed: Design Systems and AI Solutioning

I discuss Bumble’s design system and how we use AI to support and scale it. We explore practical ways AI helps us evolve the system.

AI in Design

Cosmos

Design Systems

2023

Unboxing Design Systems – Apple

We break down Apple’s design system, including Vision Pro and their latest components. A hands-on discussion about how Apple scales consistency across products and platforms.

Design Systems

Career Growth

International Experience

2023

Design Systems in Practice with Beatriz and Pablo

Pablo Peribáñez and I share learnings from the Bumble and Idealista design systems. We reflect on challenges, best practices, and advice for those building or evolving their own.

Case Study

Design Systems Course

Product Design

2021

Presentation of Beatriz Martín Project (Sngular)

I present my final Design Systems course project—a system for Lisbon’s city identity. The talk covers token definition, accessibility, and a full component library.

Atomic Design

Design Systems

Component Library

2021

Interview with Beatriz Martín, Senior Design Systems Designer

I talk about my career path—from building websites as a teenager to leading design systems today. A reflection on growth, international experience, and staying curious.

Design Systems

Career Growth

International Experience